The term “social media management” is rather opaque to the majority of people. It’s a term that is incredibly young when compared to other industries; we didn’t grow up in a world where social media management was the norm, after all.
However, there’s no doubt that social media management has become a necessity, a crucial part of any business strategy - so taking the time to learn the many SEO components and exactly how an SEO expert implements a successful online marketing strategy is well worth doing.
Take Instagram for example, it can take a lot of time to build up real Instagram followers, but good social media following is often imperative to an online business.
Although SEO is a huge subject and can be broken down into so many different strategies, techniques and channels to use to bring a larger audience, more traffic, more awareness, more buzz to your website or brand included but not limited to paid advertising, email marketing, video to organic ranking, local listings to maps and anything in-between, Social Media is a big part for a lot of businesses and should definitely be a part of your online strategy to grow your business and don’t get left behind.
Below is a comprehensive overview of what exactly social media management companies offer, and the benefits they can provide to their clients.
Social media marketing and advertising
A social media management company will be experts in managing marketing campaigns for, you guessed it, social media. This will usually be across all platforms, from the well-known (Twitter, Facebook, LinkedIn, YouTube, Instagram, Reddit, Pinterest, Vine, Ask.fm, Tumblr, Flickr, Google+, VK, ClassMates, Meetup) to the less-obvious (Snapchat, Pheed, Thumb, Medium, Chirp, Learnist, RebelMouse, Yammer, Plaxo, Ning, Xing, WeChat, WhatsApp, Kik, PicsArt, hi5, Buzznet, About.me, Archetypes, Listgeeks, Keek, Rounds, Tsu).
Social media marketing and advertising is vital for companies in the 21st century. As a society, conventional forms of advertising - such as printing for newspapers and magazines, display, classifieds, graphic images: text, photos, illustrations, company logo`s. Broadcasting on radio and television or promotions like free logoed items such as pens, caps and coffee cups, direct mail, coupons, fliers and tabletop displays, also outdoor advertising ads placed on billboards, buses, taxis, benches and buildings - have become less and less effective, meaning that many companies find their best returns from advertising come through social media channels.
Companies can advertise directly on networks via paid ads; a social media marketing company will craft a campaign, manage the budget, and ensure that the right people are seeing the adverts. This part of any campaign cannot be overlooked “right people” as this is going to make the difference between good conversions for your ROI and poor conversions if you are targeting the wrong people for your product, service or brand.
Social media management
As well as paid advertising campaigns, a social media management company will usually offer direct management of a company’s social media feed.
This will involve tasks such as posting to the company’s social media accounts, looking at feedback from customers, keeping the audience engaged and up to date with the latest buzz, trends or changes within a company or topic and analysing statistics about which posts have been well-received and which have not. This management may also involve running promotional techniques such as product giveaways and competitions.
The strategy is designed to increase engagement with the brand and, ultimately, increase sales.
A social media management company will use all of the data available to them to plan future advertising and promotional campaigns on social media.
They will look at follower counts, analyse what is working, and identify areas of social media usage that could be improved.
This knowledge is vital to ensuring a company has an active presence on social media, and that this presence is used to drive sales and revenue towards the company. This spans across all platforms, from the big-hitting social media networks we all know through to smaller, more niche used to drive sales and revenue towards the company. The strategy that is developed will be designed to ensure that the brand is noticed by as many relevant potential customers as possible.
The difference this makes
When you have learned all of the above, the key question becomes: “is this beneficial?”
The answer to this is a resounding “yes”.
Social media is an essential aspect of any company’s promotional strategy, and also plays a role in developing their brand in general. With good social media management, a company will be able to find customers, grow their revenue, and ultimately meet their business goals.
*This is a collaborative post*